Ascott Launches Discover ASR Website – Brand Loyalty App Also Promoted

In July this year, The Ascott Limited launched its new Discover ASR website (discoverasr.com) which brought all its lodging brands together in one, easy to use online travel booking platform. This included over 400 serviced apartments & hotels as well as coliving spaces in more than 130 cities around the world. Catering to different traveller interests, requirements and budgets, these included brands such as Ascott The Residence, Somerset Serviced Residence, Citadines Apart’hotel and lyf. This platform offered access to TAUZIA Hotel Management properties too such as HARRIS Hotels, FOX Hotels and POP! Hotels.

To celebrate the website launch, Ascott also began “The Traveller’s Discovery” campaign for members of its Ascott Star Rewards Programme who had the chance to win unique NFTs (non-fungible tokens). Additionally, it continued the promotion of its Discover ASR mobile app that was launched in October last year, offering travellers more flexibility and conveniences; it also provides contactless services and information on the ‘Ascott Cares’ commitment which includes complimentary telecounselling, telehealth and travel security advisory services in partnership with International SOS.