Dubai 2024: Resident Dreams and Visitor Highs

In 2024, Dubai Tourism is prioritising affordability and shedding its image as a luxury-only destination. CEO Issam Kazim acknowledges the perception of Dubai being expensive and aims to highlight the variety of budget-friendly options available. He emphasizes the need to market lesser-known, affordable hotels and experiences alongside iconic landmarks.

Dubai’s tourist appeal is simply unmatched, with excellent resorts such as Anantara World Islands Dubai Resort and shopping magnifiques like the Dubai Mall keeping visitors occupied for ages. Not to mention, the famous desert safari is one of the best things to do in Dubai. Dubai is also transitioning from building mega-structures for attention to creating a more livable city that attracts long-term residents. Kazim highlights the city’s diverse population – over 200 nationalities – and its appeal to those seeking a multicultural, global experience. This shift in focus reflects Dubai’s desire to be not just a tourist hotspot, but a desirable place to live and raise a family.