India loves their cricket, and the Indian Premier League is one of the most popular cricket series across the world. Team Mumbai Indians is one of the all-time fan favourites as well, and Maldives aims to attract cricket fans and penetrate the Indian market further through a partnership with this team.
Maldives villas, the likes of Bandos Maldives Resort, are already seeing a surge in Indian travellers this year. The aim for 2025 is to bring in a total of 200,000 Indian tourists through various promotional activities. These will highlight the archipelago as one of the best luxury destinations for Indians to travel to. Mumbai Indians are five-time champions of the IPL and therefore have a large follower base. Therefore, this collaboration will mean promoting the islands and their unique experiences to these fans.
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