Minor Hotels Partner With CRM Leader Cendyn – The Hotel Goliath Expands its Customer Management

When it comes to hotel chains, Minor Hotels is quite notable, with more than hundred-and-fifty properties dispersed across a total of twenty-four countries, making it a prime contender where major hotel chains are concerned. The group recently chose Cendyn to come onboard as a partner in relation to customer resource management. Cendyn is renowned in the industry for its ability to boost customer relations in organisations, and it has been brought on board by the Minor Group to improve communications with guests in order to increase loyalty and customer satisfaction. Cendyn aims to make this happen through the analysis of guest data, and the presentation of the findings in a manner accessible simultaneously by all the properties within the hotel group. This enables all five brands to share their respective data, leading to unparalleled awareness about customer needs.