MMPRC and Vogue France – Building and Promoting the Maldives

Bringing together the joint efforts of the MMPRC, the Maldives Marketing and Public Relations Corporation – and Vogue France, the leading fashion magazine of the European market, the initiative to rebrand, promote, and market the Maldivian nation along with boosting recognition for the brand of Vogue with print and digital marketing campaigns. France itself accounts as a large part of Maldivian vacations, where thhey are the 8th largest of source market for

Comprising of both physical and internet-based components, the campaign comprised of images of the Maldivian archipelago posted on various social media sites – along with a feature on Vogue magazine itself – where several resorts displayed exclusivity and opulence through Maldives resort packages, easily accessible through such properties as Summer Island Maldives, and further reputation is associated with such elegance as Vogue.