The Sultanate of Oman recently marked a significant milestone in its tourism sector with the establishment of the Oman Tourism Association (OTA). Announced by the Minister of Social Development, this initiative aims to enhance the organisation and quality of tourism services while adhering to regulatory standards. With a vision to position Oman as a premier travel destination, the OTA will collaborate with key stakeholders, including tour operators and businesses, to promote the country’s rich culture, natural beauty, and heritage on both local and global stages.
By fostering partnerships among industry leaders, the OTA seeks to address challenges and unlock growth opportunities. Efforts will include enhancing the appeal of hotels in Muscat, Oman, and supporting SMEs to encourage innovation and inclusivity. Iconic establishments like Al Falaj Hotel are set to benefit from this dynamic ecosystem, as the association drives the nation’s ambition to become a tourism powerhouse in the region.
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