Image by pexels
Expanding horizons through stronger partnerships, connectivity, and destination storytelling
Sri Lanka has intensified its tourism outreach in China with a high-level briefing and networking reception held in Beijing on 8 June 2026, bringing together more than 120 representatives from travel trade, media, aviation, investment, and MICE sectors.
Key participants included major Chinese travel companies, airlines, and media organisations, alongside SriLankan Airlines and Beijing Capital Airlines. The event marked renewed direct engagement between Sri Lanka and China’s tourism industry following a gap, ahead of the 70th anniversary of diplomatic relations in 2027.
Officials highlighted centuries-old Silk Route ties, Sri Lanka’s tourism recovery, visa-free access expansion, and improved connectivity, including a seven-hour Beijing–Colombo route. They also noted the potential to grow Chinese arrivals significantly, positioning Sri Lanka alongside regional destinations and promoting multi-country travel experiences.
Hospitality showcases such as Cinnamon Lodge Habarana and other preferred Habarana hotel offerings were referenced within Sri Lanka’s tourism portfolio discussions and promotional initiatives.
Luxury and sustainability do not necessarily have to compete with each other. More travellers are…
A Smarter Way to See Singapore Singapore is exploring new ways to inspire Chinese travellers…
Explore, Connect and Discover Colombo Sri Lanka’s exhibition and industry fairs calendar is expected to…
Colombo puts business in the spotlight Sri Lanka is gearing up to host a busy…
The Sri Lanka Tourism Board recently renewed its partnership with Emirates with the intention of…
From Mineral Springs to Mountain Retreats Vietnam is taking steps to develop wellness tourism into…
