Sri Lanka Tourism focusing on the $92 Billion German Market – Going high with the German market

In recent reports of the United Nations World Tourism Organization (UNWTO) it is revealed that Germans are quite hefty spenders when it comes to tourism elevating itself to be the most attractive source market globally. With a staggering per Capita expenditure of 1,137 dollars which came at an outbound traveller spending of $ 92 Billion Dollars last year Germany quite proudly surpasses the UK as stated by the Chairman of the Sri Lanka Tourism Promotions Bureau Dr. Rahantha Athukorala. The Chairman further added that it has launched an ‘aggressive’ marketing plan to attract the German market. Sri Lanka saw a record high turnout of over 300,000 visitors from Western Europe by July 2015 which has been credited to the emergence of a new pro-western government. Chairman Athukorala speaking also stated that in order to Sri Lanka Tourism will hereon focus more on high capita expenditure source markets like the German market so to ensure that the industry is financially attractive. Looking at the Sri Lankan Tourism industry one can quite clearly observe that it has grown over the past years creating more openings for International Franchises to make their way into the local market. Most notably, the beach resorts like the AVANI Kalutara Resort for instance holds testament to the standard of hospitality that tourist could expect here in the Island. Whether it be a Kalutara resort or a Bentota resort, tourists are always assured the finest of hospitality in the island.

Athukorala further added that the industry has kick started its ‘aggressive’ campaign with several road shows hitting the cities of Stuttgart, Munich, Berlin &Dusseldorf. Keeping this in mind, we ought to expect the industry boom further in the months to come.