Sri Lanka’s tourism industry is looking to tee off on a new strategy to attract high-spending visitors. The Sri Lanka Institute of Tourism and Hotel Management is revamping its training programme for golf caddies, equipping them with the necessary soft skills and cultural knowledge to cater to a more affluent clientele. This move comes alongside the country’s goal of increasing the average tourist daily spend from $185 to a much higher $500.
With five golf courses already operational in Sri Lanka, there is a clear demand for well-prepared caddies. This move, coupled with Sri Lanka’s breathtaking natural beauty and the expansion of luxury accommodations such as Sri Lanka villas and bungalows, positions the country as a more enticing destination for affluent golf enthusiasts. Travel blogs like Truly Sri Lanka are likely to closely monitor this promising development in the country’s tourism sector.
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