TAT strengthens ‘Responsible Tourism: The Way Forward for Thailand Tourism’ at ATM 2023 – Branding and reinforcing Thai tourism values and strategies moving forward

The Tourism Authority of Thailand spoke out at the Arabian Travel Market event of 2023, espousing responsible and sustainable tourism at the event held in Dubai. With representatives from various positions in the Thai government, as well as sellers of Thai tourist properties such as hotels, travel agencies, and a tourism platform, the Thai strategy of “Amazing New Chapters” was given more flesh to its story, detailing Thai strengths which could potentially affect traffic to famous hotspots in Thailand, and those looking for such offerings such as a Koh Samui family resort.

This could mean that properties such as the Anantara Lawana Koh Samui Resort could find themselves with many more visitors from the Middle East. Having had guests from the region with increasingly longer visits as well as daily expenditures in comparison to the previous year, the campaign plans to raise awareness of Thailand and attract future visits.