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Celebrating culture, driving growth, and powering Thailand’s festive economy
Thailand’s tourism sector is expected to exceed 30.35 billion baht in revenue during the Songkran period, reflecting a 6% increase year-on-year, according to the Tourism Authority of Thailand (TAT).
Between April 11–15, around 500,000 international arrivals are projected, generating approximately 8.1 billion baht, while domestic travel is forecast at 5.96 million trips, contributing about 22.25 billion baht. Officials report that nationwide celebrations have created a lively atmosphere, reinforcing strong traveller confidence.
Bangkok saw heightened activity across Silom, Siam Square, and Khao San Road, with increased interest in Bangkok hotel events and properties such as Maitria Hotel Sukhumvit 18 supporting citywide activity.
The festival continues to spotlight Thailand’s cultural appeal, blending tradition and entertainment across regions.
Destinations nationwide recorded robust turnout, from heritage centres to coastal areas, also benefiting local communities and tourism businesses alike across the nation significantly.
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