Omani Tourism to grow and strengthen until 2028 – Four years of incoming excellence

Oman’s tourism sector is poised for significant growth, with projections from Fitch Solutions indicating a steady increase in visitor numbers until 2028. This aligns with Oman’s ambitions to achieve a 5% growth rate in tourism by 2030 and 10% by 2040. Key metrics reflect this upward trend, with an impressive 11.5% growth rate and hotel occupancy rates soaring to 49% – highlighting a bright future for any Salalah resort in Oman, such as the Al Baleed Resort Salalah.

This positive outlook for Oman’s tourism sector builds upon previous expectations outlined by Fitch Solutions, which emphasized the sector’s long-term growth potential supported by economic diversification efforts and Oman’s ambitious future vision for 2040. Furthermore, digital marketing initiatives are bolstering tourism promotion efforts, particularly in targeted markets. With visitor numbers already reaching around 3 million in 2023, according to Ministry of Heritage and Tourism statistics, the ministry’s recovery plan has successfully steered the sector back onto a growth trajectory.