Taiwanese Visitors to Thailand 2024: Over 1M Expected, Spending $1,150 Each – Discovering Thailand’s Hidden Gems

Thailand’s growing appeal among Taiwanese tourists continues to surge, with over one million visitors expected in 2024. From January to August, 655,392 Taiwanese tourists visited Thailand, a remarkable 64% increase compared to 2023. Popular destinations include Bangkok, Chonburi, Chiang Mai, and Hua Hin, with many opting for independent travel. Among the preferred accommodation options, Avani+ Hua Hin Resort is a favourite for those seeking a coastal escape.

Taiwanese tourists are quality travellers, spending an average of 40,000 baht ($1,150) per trip, typically staying 5-6 days. They’re drawn to Thailand’s vibrant culture, cuisine, spas, and local experiences. While family travel dominates the summer months, office workers tend to visit in the fall.

To further cater to this growing market, Thailand is enhancing flight routes to southern cities, making Thailand a top choice for Taiwanese travellers looking for top things to do in Hua Hin and other destinations in the country.