Sri Lanka Shines at International French Travel Market – Showcasing Rich Tourism Experiences for French Travellers

Sri Lanka made a notable appearance at the International French Travel Market (IFTM) in Paris, presenting its vast array of tourism attractions alongside 26 leading companies and Sri Lankan Airlines. The Sri Lanka Pavilion was inaugurated by Sri Lanka’s Ambassador to France, Manisha Gunasekara, with the Chairman of the Sri Lanka Tourism Promotion Bureau, Chalaka Gajabahu, and other prominent industry representatives in attendance. This strong delegation underscored the island’s appeal, from cultural heritage to natural beauty, positioning Sri Lanka as a top destination for French tourists.

The Sri Lanka Tourism Promotion Bureau, in collaboration with the private sector, reinforced its dedication to the French market through digital marketing, events, public relations, and consumer promotions. For French travellers interested in coastal experiences, Wadduwa resorts and other coastal accommodations offer charming options. For instance, The Blue Water Hotel and Spa provides a serene stay close to Wadduwa’s attractions, ideal for those seeking relaxation combined with cultural exploration.