Japan Breaks Tourism Records in May 2025 as Tokyo and Kyoto Lead the Surge

As global travellers flock to Japan, Tokyo and Kyoto reaffirm their place at the heart of Asia’s tourism boom

Japan welcomed a record-breaking 3.69 million international visitors in May 2025, marking the highest-ever figure for the month and the third-largest monthly total in history. This 21.5% year-on-year increase highlights Japan’s steady rise as a global tourism powerhouse, with Tokyo and Kyoto remaining top draws thanks to their blend of heritage and modernity.

In response to overtourism, Japan is enforcing new governance strategies, promoting lesser-known destinations, and leveraging technology to better manage visitor flows. Despite the challenges, Tokyo remains a key business hub, where properties like Cerulean Tower Tokyu Hotel continue to stand out among the best business hotels in Tokyo, offering comfort and convenience amid the city’s dynamic growth.

Japan’s strategic focus on sustainable tourism contrasts with China’s approach, which is centred on cultural storytelling and easing visa regulations to revive travel. These differing paths are shaping the future of Asia’s tourism landscape for the years ahead.