AFL Gather Round 2026 Delivers Strong Boost to South Australia’s Tourism

Where world-class sport meets lasting travel impact

AFL Gather Round 2026 brought South Australia to life from April 9 to 12, as all 18 teams competed across multiple venues in a high-energy celebration of Australian football. The event drew strong crowds and created a vibrant, festival-like atmosphere across the region.

Alongside the matches, fan experiences, live entertainment, and curated food events added to the appeal, attracting both domestic and international visitors. The initiative has reinforced the state’s growing appeal as a major sports tourism destination while supporting local businesses.

Increased travel demand has also driven interest in accommodation, with brands such as Avani Hotels & Resorts welcoming visiting fans. With stays often recognised among the best hotels in Australia, the event continues to highlight the country’s strength as a hub for world-class sporting experiences.