Arabian Travel Market (ATM) is to debut a new hotel summit on 18th May this year in order to further support the hotel industry during the vaccine rollout. According to Danielle Curtis, exhibition director of the Middle East ATM, the UAE has proven how resilient its hotel sector can be through its remarkable achievement of overcoming the challenges presented during the pandemic. The ATM itself will be held from 16th to 19th May 2021. It will be hosted at the Dubai World Trade Centre within easy reach of hotels in Dubai Deira the likes of Avani Deira Dubai Hotel.
The new hotel-focused summit is expected to address and debate the existing trends and main drivers that will enable the recovery of the industry as the vaccine herds immunity through the nation. Two sessions will take place at this hotel summit; the first one will address the dynamic roles of hotels such as evolving guest expectations and the second will highlight the issue of how the hospitality experience could be enhanced.