Aussie Specialist Program: Key Achievements Set Stage for Tourism Australia in 2024

The Aussie Specialist program, spearheaded by Tourism Australia, is a pivotal initiative designed to educate and engage travel agents, equipping them to effectively promote Australia as a premier travel destination. Nishant Kashikar, Country Manager of Tourism Australia, highlights the program’s instrumental role in achieving notable success in the market.

As a collaborative effort involving Tourism Australia and various state and territory tourism partners, the Aussie Specialist Program effectively showcases new products, experiences, and destinations in Australia. This not only reflects a revitalized tourism sector but also underscores its adaptability to new challenges and opportunities. Particularly noteworthy is the program’s impact on the Indian market, currently the fastest-growing for Tourism Australia, having already matched pre-COVID arrival and spending numbers. Kashikar emphasizes the commitment to enhancing travel for Indian tourists, citing a significant threefold increase in aviation capacity from India to Australia, a development poised to substantially strengthen connectivity between the two nations. Wellness programs are highly sought-after in Australia, especially at a Hunter Valley resort and spa the likes of Elysia Wellness Retreat, and these steps would be a welcome process for the sector.