Brand Equity Management Seminar 2020 – Helping brands to be leaders

For the success of a product or a service, the brand name and its image in the market today play an important role and several discussions are going on about improving brand elements including brand awareness, image, and equity. On 03^rd of April 2020, at the AIM Conference Center, an event was held to discuss brand management and the main resource person was Prof. Jose G.Miranda who is serving as an individual consultant.

For this event, where many brand management areas were discussed, many academics had marked their presence in addition to the CMOs, marketing directors and other professionals representing the corporate sector. Nearby resorts such as Berjaya Makati Hotel had been mostly chosen by the attendees for accommodation and dining requirements and almost every other family hotel in Manila also is said to have been at service to the attendees in numerous ways.