China-Malaysia Tourism: Visa-free travel to boost travel in both directions

Tourist arrivals in Southeast Asia, hindered by a slow rebound in 2023, are seeing a positive shift as Malaysia opens its doors to Chinese tourists without visa requirements. The nation, heavily dependent on tourism, aims to boost its economy and overcome the impact of the pandemic that lasted through 2023. The country is looking at boosting business for Anantara Desaru Coast Resort & Villas and many other hotels in 2024.

The decision has led to an uptick in Chinese visitors as the year concluded at Desaru resort. China, traditionally a significant source of tourists for Malaysia, is reclaiming its position, with iconic attractions like the Batu Caves in Kuala Lumpur witnessing the return of Chinese travellers. This strategic move is expected to drive a year-end resurgence in tourism, although challenges persist amid ongoing global uncertainties.