Discoverasr.com Launched by Ascott
New Website Unifies 14 Lodging Brands
The Ascott Limited (Ascott) recently launched its new global online travel booking platform, discoverasr.com which features 14 of its lodging brands. Part of CapitaLand Limited, Ascott features over 400 serviced apartments, hotels and coliving spaces in more than 30 countries and 130 cities across the world. Travellers can now browse and choose from these properties all on the Discover ASR website; the featured brands are Ascott The Residence, Somerset, Citadines, Citadines Connect, The Crest Collection, lyf, POP!, Quest, Fox, Fox Lite, Préférence, Yello, Harris and Vertu.
The new website which improves the user experience will also feature Ascott Star Rewards (ASR), the brand’s loyalty programme. Travellers can now easily browse through an extensive range of offers and packages and filter their search for ASR participating properties to enjoy great savings and exclusive benefits. In celebration of the new website, ‘The Traveller’s Discovery’ campaign was also launched (12th July – 24th September 2021) with special rewards for ASR members.