It is a known fact that international tourism and those lives who are dependent on this industry were greatly affected by the global pandemic in the last few years. Dubai’s recent initiative to increase tourism via Sustainable Travel – which is believed to be a tremendous untapped area has proved to be successful as the city welcomed 7.28 million visitors last year. This sustainability program was also set up to support the hospitality industry and further unify and improve their environmental practices across all the hotels and resorts in Dubai. Extensive research has proved that there is a significant increase in eco-tourism among those traveling to Dubai as 44% of travelers consider sustainability an important aspect that influences their future travels.
It is likely that even Oaks Ibn Battuta Gate Dubai which is a popular 5-star hotel in Dubai is progressing towards achieving its own sustainability goals because of this amazing initiative.
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