Exploring Recent Growth, Experience, and Sustainable Tourism in Kyoto

Following the depreciation of the yen, paired with a strong presence in mainstream culture, Japan has continued to experience a boom in tourism and dominate travel itineraries. However, this steady influx of tourism has not come without challenges.

In 2025, the nation welcomed over 18 million visitors within the first quarter alone, with Tokyo, Kyoto, and Osaka boasting the highest arrivals. Foot traffic in Kyoto alone has included a range of travellers seeking rich cultural experiences, natural beauty, and the top things to do in Kyoto. While this surge in tourism has proved prosperous for the economy and key hospitality players like Park Hotel Group, it has also challenged local communities.

To combat issues arising from overtourism, Japan and Kyoto have taken on more sustainable travel initiatives. For instance, ‘undertourism’ programmes are helping ease the burden on popular destinations like Kyoto by encouraging travellers to visit more rural destinations. Additionally, major hotels are also adopting eco-friendly and tech-forward practices, to both enhance the visitor experience and preserve urban ecosystems.