HKTB to launch ‘Hello Hong Kong 2.0’ campaign amid revitalisation of HK tourism

The Hong Kong Tourism Board (HKTB) has announced the launch of its “Hello HK” campaign, signalling a significant step in the revival of the city’s tourism sector. This campaign aims to attract local and international travellers by showcasing Hong Kong’s diverse attractions and experiences.

Amid the ongoing efforts to revitalize tourism, the “Hello HK” campaign will focus on promoting the city’s unique culture, cuisine, and outdoor offerings. With an emphasis on safety and immersive experiences, the campaign aligns with the HKTB’s commitment to reposition Hong Kong as a must-visit destination. This will benefit the hotel industry as well with properties such as Hong Kong Hotels Wan Chai, a family Wan Chai hotel looking forward to more leisure travellers.

As the country gradually reopens its borders and enhances its tourism infrastructure, the “Hello HK” campaign is set to play a pivotal role in restoring traveller confidence and stimulating economic growth.