Joint Marketing Campaign between Maldives and TravelBag – Aiming to showcase the ultimate holiday destination

TravelBag, one of the world’s leading air and travel service providers, has partnered with the luxury holiday destination of the Maldives to showcase the ins and outs of the country – part of a strategy to target nationals in the United Kingdom and beyond, with a focus on B2C aspects. The campaign is projected to run from May 2023 to April 2024, leveraging platforms and channels digital and physical to reach 2.5 million individuals, the aim of which is to hopefully have the target audience choose the Maldives over other holiday destinations, maintaining it as a key choice for individuals in the UK.

The campaign will choose to highlight specific products and experiences, such as the best all-inclusive resort in the Maldives, showing how ideal the Maldives may be through the representation of these products, experiences, and resorts. To this end, resorts such as the OZEN Reserve Bolifushi may be selected to represent the very best of the country and show the diversity of the land.