KrisShop partners with Singapore Tourism Board to extend the reach of homegrown brands –

In November 2020, The Singapore Tourism Board (STB), its Brand Office, and Enterprise Singapore launched a project named ‘Made With Passion’ to promote local brands, and it was a success! Following this success, the STB now has partnered with KrisShop to market the home-grown brands while encouraging them to go digital with the support of e-commerce.

Before the international campaign, there will be a domestic campaign to raise awareness about the local brands worth purchasing. If you have ever stayed at a hotel near Merlion Park the likes of PARKROYAL COLLECTION Marina Bay, you would have noticed that there are several small-scale shops and mobile vendors out there selling impressive products. It’s believed that all these start-ups will be encouraged through this initiative.