What are the key elements that are necessary to develop a luxury brand? What makes a luxury brand desirable? Focusing on these components, the Luxellence Center conducted a 5-Day Intensive Professional Program in Luxury Brand Management earlier in the month of October. The objective of this program was to provide a thorough education on brand building, marketing, communication, retail and management. Top tips were passed on by key figures from the fashion and luxury goods industries were present. Several guests fromAnantara Bangkok Sathorn one of the most popular luxury Hotels Bangkok possesses were present at this event.
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