MMPRC promotes Maldives tourism in France – Addressing one big market creatively

With the prime objective of attracting more tourists from France to the Maldives, the MMPRC (Maldives Marketing and Public Relations Corporation) recently commenced a series of marketing activities in France. This included taking part in one of the biggest trade fairs in France and also conducting a roadshow titled “Journey to the Sunny Side”- which could attract the attention of a large number of people.

French visitors generally look for a luxury resort in Maldives to spend their vacations, and to accommodate this purpose, all relevant parties have made the necessary arrangements up to the world-class quality. As France is a top generating market to the Maldives, discussions were also made by officials with industry partners in France and it was highlighted that with the emerging of properties such as Anantara Kihavah Maldives Villas, the Maldives has become more attractive to the Australian tourist market and that they will always assist the Maldivian Tourism to reach its heights in the time to come.