Morocco’s Tourism Boom: Revenues Reach MAD 54 Billion by Mid-2025

Discover the rise of Morocco—where every stay counts and every experience matters

Morocco’s tourism sector is showing robust growth, with revenues reaching MAD 54 billion by June 2025, a 9.6% increase from 2024, adding an extra MAD 4.7 billion to the economy. This surge coincides with a 19% rise in tourist arrivals, reflecting Morocco’s growing appeal as a top international destination.

Minister Fatim-Zahra Ammor highlighted that strategic investments in leisure tourism, enhanced air connectivity, and global promotion campaigns under the 2023–2026 roadmap are driving both visitor numbers and foreign currency revenues. Initiatives like GO SIYAHA and regional tourism incubators are diversifying offerings, from Moroccan culinary experiences to entertainment and digital services.

As Morocco strengthens its tourism infrastructure and expands high value-added experiences, properties like La Maison Arabe by Cenizaro, with its elegant Marrakech suites, exemplify the country’s commitment to luxury and exceptional stays.