NSW Launches New $10 Million Tourism Campaign Encouraging Post-Pandemic Travel

The NSW Government recently decided to launch a $10 million tourism campaign as they removed the boundaries they had for international travellers. NSW suffered immensely due to the COVID 19 outbreak for almost 2 years and the economy was facing huge losses. This new campaign was themed ‘Feel New’ and it’s predicted that this campaign will rule the TV, print, social media, and outdoor advertising spaces. According to the Tourism Minister, this will be a long-term investment to attract both local and foreign travellers.

Every Sydney City Hyde Park hotel the likes of Oaks Sydney Hyde Park Suites is most likely quite happy about this mega promotional campaign and highlights the significance of this investment at this point. According to the experts, this campaign focuses more on the less-known attractions in the destination rather than highlighting the common attractions which include the Opera House and the Harbour Bridge.