The Middle Eastern Franchise Fair (MEFF), is set to be held in Doha from 12th to 14th September this year. The MEFF is a novel franchise exhibition in the Middle East organised by Silvertrade, a Swiss firm in Geneva in partnership with Doha-based exhibition organiser Al Maraya Public Relations.
The main goal of this first event in Qatar is to present several international franchises with the MEFF focused on creating a strategic shift in the region’s economic activity. It provides an important opportunity for potential franchises to connect with large and medium-sized franchises, bringing together various exhibitors, sponsors and expert speakers.
The Middle Eastern Franchise Fair will kick-start at the Doha Exhibition and Convention Centre located in West Bay, not far from Al Najada Doha Hotel Apartments By Oaks, where several of the attending guests and visitors may find a suitable 2 bedroom apartment in Doha. Subsequent events from the MEFF are expected to be held in Abu Dhabi (2025), Riyadh (2026), Kuwait (2027), Bahrain (2008), and Oman (2009).
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