Skal Koh Samui is an initiative that targets to attract tourists back to the island with its #RediscoverSamui campaign. It features a fascinating video that includes brand-new footage of the best experiences Koh Samui has to offer; from immaculate sandy beaches and spectacular sunsets to majestic cascades, it showcases everything one can experience during a holiday spent at a Samui resort the likes of Anantara Bophut Koh Samui Resort. As part of the campaign, an ongoing public relations programme has enabled bloggers and influencers to visit the island and experience its unique beauty and culture
Despite the prevailing COVID-19 pandemic and its reverberations on the island’s tourism sector, Ko Samui is looking at exponential recovery; a likely result of strict measures and regulations that helped the island to control and contain the virus.
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