Smarter Travel, Better Trips — Agoda and STB Join Forces to AI-Power SingaporeanTourism

Agoda and the Singapore Tourism Board have renewed their partnership for another three years, this time expanding beyond marketing into data, technology and AI-driven travel tools. Building on ties first formed in 2022, the new agreement covers joint marketing, data insights, thought leadership, and AI-powered travel recommendations for visitors exploring Singapore.

The move follows a joint campaign launched in May 2026 that boosted interest in short-haul travel and expanded options for accommodation in Singapore, with support from hotel partners, including groups like Worldwide Hotels. STB chief executive Melissa Ow said the partnership taps into Agoda’s platform reach and technology to strengthen Singapore’s appeal in the digital space and support its Tourism 2040 goals. Agoda CEO Omri Morgenshtern added that the collaboration lets Agoda reach travellers more precisely, backing innovation that benefits the entire Singapore tourism ecosystem.