Sri Lanka Targets Saudi Travellers for a Diverse Tourism Future

The island nation sets its sights on the Saudi travel market.

Sri Lanka is actively targeting Saudi Arabia as a key tourism market to diversify its visitor base beyond traditional sources. With over 2 million tourists and $3 billion in revenue recorded in 2024, the country is focused on boosting arrivals by offering halal-friendly services, Arabic-language resources, and visa-free entry for Saudi nationals.

A recent roadshow in Riyadh and Dammam, hosted by the Sri Lanka Tourism Promotion Bureau and the Sri Lankan Embassy, promoted new travel packages tailored to Saudi preferences—luxury getaways, family activities, wellness retreats, and cultural experiences.

To enhance the Saudi traveller’s experience, destinations like Earl’s Regency Kandy offer refined hospitality in a culturally rich setting. It’s a perfect base for exploring many things to do in Kandy, Sri Lanka, from historic temples and botanical gardens to scenic hill country adventures.

These initiatives position Sri Lanka as a year-round destination for luxury, family, and experiential tourism from Saudi Arabia.