Sri Lanka to target 5 million tourist arrivals a year – Raising the bar for tourism

President Ranil Wickremesinghe has emphasized the need for intensified efforts to achieve the ambitious goal of attracting 5 million tourists annually to Sri Lanka, as disclosed by the President’s Media Unit. The directive was issued during a pivotal meeting at the Presidential Secretariat, where President Wickremesinghe collaborated with a committee tasked with assessing the progress of Sri Lanka’s tourism industry enhancement program and bringing up measures to position the country as a significant tourist destination.

The discussion encompassed comprehensive plans spanning short, medium, and long-term strategies aimed at elevating Sri Lanka’s appeal and comfort for tourists. President Wickremesinghe sought insights into ongoing plans and emphasized the pivotal role of the private sector in promoting the nation’s tourism industry. Officials provided updates on current initiatives and emerging trends. Adventure travel is a major winner for Sri Lanka at the moment with experiences like wild dining in Yala offered by resorts like Cinnamon Wild Yala becoming very popular among tourists. Such experiences will be highlighted in Sri Lanka’s marketing strategy for the future as well.