The Phrase “So Sri Lanka” has become the newest tagline for tourism from the 5th of November this year. The new tagline was launched in the presence of Tourism Minister Vasantha Senanayake along with a group of delegates of UK at the Grosvenor House London Ballroom at the World Travel Market (WTM) 2018. The new tagline will be used in almost all promotional activities relating to the country. Speaking to the media, the minister of tourism stated that the new brand title captures all that Sri Lanka has on offer and embraces everything Sri Lankan he also stated that he expects tourism to contribute more to the country’s economy in the years to come. Sri Lanka Tours and travel organizers the likes of Connaissance de Ceylan are also making arrangements to incorporate the new tagline into their marketing ventures.
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