Sri Lanka unveiled new Plans for 2025 – Aiming for top rank in Tourism

Sri Lanka has unveiled a wide-scale global effort titled “Sri Lanka, a Story for Every Season” to revitalise its tourism sector and position itself as a year-round destination. Launched by the Sri Lanka Tourism Promotion Bureau (SLTPB) on April 1, 2025, the initiative was introduced at a high-profile event at the Cinnamon Life hotel. This brand, responsible for inner-city resorts like the Cinnamon Life at City of Dreams, hosted the event attended by many international influencers and tourism stakeholders. The campaign aims to attract 700,000 tourist arrivals by March 2025 by addressing seasonal lulls and highlighting the island’s rich mix of beaches, wildlife, culture, and heritage.

By collaborating with digital influencers with a combined reach of over two million followers, the SLTPB intends to generate extensive media exposure, especially during off-peak months. Additionally, the campaign targets a wide range of emerging markets, including the UK, India, Australia, Hong Kong, Brazil, and Southeast Asia, while tailoring experiences for specific travel segments and featuring attractions both within and beyond the city, offering options for Colombo things to do as well as outer-city experiences.