Sri Lanka Unveils Renewed Tourism Vision at ATM: Experience the Heart of Sri Lanka

Sri Lanka showcased its renewed tourism vision at ATM 2025 in Dubai, emphasising community-based experiences, wellness, nature, and premium hospitality. The Sri Lanka Tourism Promotion Bureau (SLTPB) aims to boost arrivals from the GCC and wider Middle East, highlighting infrastructure upgrades and evolving traveller experiences. Sampath Nishshanka, MD of SLTPB, invited the world to rediscover Sri Lanka’s unique warmth and culture.

Collaborating with GCC travel agencies and airlines, SLTPB is enhancing connectivity and curating personalised travel. The Sri Lanka Pavilion featured diverse co-exhibitors, including boutique hotels and wellness retreats, eager to forge partnerships. Initiatives targeting families, spiritual travellers, and adventure seekers were unveiled, complemented by visa-free entry for GCC nationals and attractive luxury packages. Sri Lanka’s appeal, including halal-friendly services and stunning landscapes, positions it as a premier destination. Consider exploring charming hotels in Nuwara Eliya, Sri Lanka, such as the renowned Heritance Tea Factory, for a truly serene escape.