‘Summer Like You Mean It’ by Abu Dhabi – A Step Towards Better Tourism

The new destination campaign by Abu Dhabi to uplift tourism, going by the name “Summer like you mean it” is becoming quite a sensation. It showcases the most unforgettable and iconic experiences you can indulge in Abu Dhabi during the summer. The activities range from stargazing to roller coaster rides and rich cultural events.

The campaign also features a visitor pass with many promotions across many attractions, family entertainment events, and cultural sites. Visitors can access 3 leading theme parks, Warner Bros, Ferrari World, and Yas Waterworld via this pass. Those who are staying at an Abu Dhabi resort the likes of Qasr Al Sarab Desert Resort by Anantara can easily access this one-of-a-kind event. Such resorts are located within proximity to these activities, and will likely have special discounts and packages on the price of accommodation during the event season too.