TAT and Grab Unite to Spark Nationwide Travel with New 2025 Campaign

Reimagining travel in Thailand—powered by stories, stars, and seamless journeys

The Tourism Authority of Thailand (TAT), in collaboration with Grab Thailand, has unveiled a nationwide campaign titled “Tiew Tua Thai Suk Kan Yai Wai Jai Grab” (Explore Thailand, Enjoy More, Trust Grab), aiming to revitalise tourism across 55 provinces. Designed to highlight Thailand’s rich cultural heritage and natural wonders, the campaign uses Grab’s platform to offer smooth, connected travel experiences.

Popular Thai stars Ling Ling and Aom have joined as campaign ambassadors, drawing millions of online engagements and boosting regional interest, particularly from China. Grab is also offering travellers chances to win exclusive experiences, along with promo codes like “NATURE” and “CITY” to personalise journeys, and discounts of up to 100 Baht via “AMAZING25.”

Visitors can enjoy hidden gems or relax at a Bangkok 5 star hotel such as the luxurious Anantara Riverside Bangkok Resort, ideally located for both city exploration and peaceful riverside retreats. The campaign runs through 31 December 2025.