TAT initiates “The 2nd The One for Nature” Project – promoting responsible tourism in Thailand

The Tourism Authority of Thailand (TAT) introduced “The One for Nature” initiative, centred on the concept of “Travel with Responsibility in Thailand,” with the objective of promoting sustainable tourism and preserving the country’s abundant natural resources. The campaign achieved significant success, fostering widespread collaboration. The revival of this initiative underscores its unique appeal, inviting travellers to once again immerse themselves in Thailand’s revitalized and restored natural landscapes while enjoying stays at a boutique hotel in Sukhumvit Bangkok.

With the global situation returning to normal, TAT is launching the second phase of “The One for Nature.” This campaign, operating under the Amazing Thailand brand, aims to promote responsible tourism by encouraging environmentally conscious travellers worldwide to participate in online activities. Through international influencers, the campaign seeks to raise awareness, foster cooperation among global travellers, and promote responsible tourism practices in Thailand for guests at hotels like Jono Bangkok Asok.