Adventure tourism is a growing trend around the world, recent statistics have shown that the business is worth € 250 billion or maybe even more worth than the international cruise business. Thailand aims at getting into adventure tourism and mainly promoting Chiang Rai as a hot spot for this. The Tourism Authority of Thailand seems to have found the most unlikely highlight of their promotions.
Yes, the Tourism Authority has recommended none other than the Thang Luang cave in which a team of young football players were recently rescued from being trapped due to flooding. Karuna Dechatiwong, the authority’s Director in the Chiang Rai office stated that the cave has tickled the curiosity of both locals and foreigners after this incident. She also said that the Tourism Authority will be collaborating with private organizations to promote the cave. This is because the tourist numbers are said to bounce back, even accommodation options like Anantara Golden Triangle Elephant Camp & Resort which is a unique nature hotel in Chiang Rai are bound to benefit by this.
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