Thailand Showcases Wellness and Culture at WTM 2025
Discover Thailand’s harmony of tradition, well-being, and sustainability on the global stage
Thailand highlighted its unique blend of wellness, culture, and sustainable tourism at the World Travel Market (WTM) 2025 in London from 4–6 November. The Thailand Pavilion, themed “Senses of Siam: A Journey to Total Well-being”, showcased Thai hospitality and wellness innovations under TAT’s global campaign “Healing is the New Luxury.”
Her Royal Highness Princess Ubolratana visited the pavilion, observing cultural demonstrations including Thai wellness cuisine and mocktail-making inspired by lotus blossoms and butterfly pea flowers. The opening ceremony featured a Loi Krathong theme, reflecting the country’s iconic traditions.
Over 50 Thai businesses participated, covering hotels, resorts, and wellness providers. Thailand’s holistic approach to well-being was highlighted through regional offerings—from Northern healing practices to Southern coastal rejuvenation.
Thailand’s wellness offerings, from traditional healing practices to luxurious coastal resorts, highlight experiences such as Layan Life by Anantara, showcasing the appeal of wellness retreats in Phuket and other regions.