Thailand Tourism Forum 2024: Highlights AI’s Role in Elevating Lifestyle Travel

At Bangkok’s Thailand Tourism Forum 2024 held at the InterContinental, the topic of discussion was centred around Thailand’s position as the top global destination for lifestyle travel. Founded by Bill Barnett, TTF serves as a pivotal platform for discussions within the travel and tourism industry, with leaders from both government and private sectors convening annually for insights into future trends.

Barnett emphasized the transformative role of Artificial Intelligence (AI) in shaping the industry’s future. He underscored that every tourism entity, knowingly or not, functions as an AI company, calling for a return to a service-centric culture as technology liberates human resources. Keynote speaker Aditip Panupong from Google Thailand dispelled the notion that AI depersonalizes the industry, asserting that it enhances personalization and seamlessness in traveller experiences. Booking can become much easier when employing the use of AI when vacationing in Thailand hotspots like Koh Samui. Hotels in Chaweng the likes of Avani Chaweng Samui Hotel & Beach Club can be enjoyed greatly with the freedom granted to resources via the use of AI.