The Maldives Launches the World’s First Loyalty Program for a Country – Ways to promote tourism

The Maldives is among one of the very few countries in the world to overcome the challenges faced by the tourism industry due to the COVID 19 global pandemic. Health and safety protocols were instantly enacted and they even introduced onsite PCR testing upon arrival before most of the other nations. Accordingly, Maldives all-inclusive resorts the likes of VARU by Atmosphere also started welcoming guests adhering to all health and safety measures.

Keeping one step ahead of all traditional destination marketing strategies adopted by other nations, the Maldives has now come up with a loyalty program initiative targeting the tourism industry. Travellers, via this initiative, can obtain bonus points according to the number of visits they do to the Maldives, and the activities they engage in while they are in the country.