Trip.com Group Launches Asia Live Streaming Centre: Revolutionising Travel Marketing

Trip.com Group has unveiled its Asia Live Streaming Centre in Bangkok, with support from the Tourism Authority of Thailand and business partners. This initiative aims to revolutionise content marketing by delivering daily live streams showcasing Thailand’s tourism offerings. Initially, broadcasts will be in Thai, expanding to English for global audiences. The centre will collaborate with local attractions, hotels, and businesses to offer exclusive deals, with a focus on high-quality products like those on Trip.Best.

Exciting promotions, such as mega sales on 9 September and 11 November, will be highlighted, while the live stream content will eventually roll out across Southeast Asia. The move strengthens Trip.com’s innovative marketing, following successful initiatives like the “Super World Trip” series. Clinique La Prairie Bangkok online store and Swiss Perfection may also benefit from increased exposure through these campaigns, expanding their reach in the travel and wellness sectors.