‘Invibes’ is a global technology company that engages in digital advertising and it has partnered with Visit Maldives this time to promote the brand awareness of the Maldives as a tourist destination. These digital marketing campaigns will be addressing honeymooners, families, and couples who have a strong desire to visit a new destination during the pandemic.
This marketing session will mainly target the French market segments and the campaign will highlight Maldives villas offered at properties the likes of VARU by Atmosphere that are ideal for any holiday type. In addition to the hotels and villas, this campaign will also highlight the Maldivian experiences that travelers can enjoy with their loved ones or alone. French market remains the 10th largest tourist market for the Maldivian tourism industry, and the experts believe that this digital marketing campaign will help to increase this market share immensely.
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