Why Liverpool Fans Are Flocking to the Maldives in 2025

Where football fever meets island luxury.

In June 2025, the Maldives is enjoying a tourism boost thanks to its game-changing partnership with Liverpool FC. As the Official Tourist Destination Partner of the football giant, the Maldives is attracting fans worldwide, especially from key European and Asian markets. The collaboration kicked off during LFC’s April match against Everton, with Maldives branding lighting up Anfield and millions of screens globally.

Image by Jose Aitor Pons Buigues from Pixabay

Experts predict over 100,000 additional visitors this year, generating more than $100 million in revenue. A Liverpool Academy is also in the works, merging sports and travel like never before. Resorts and all-inclusive hotels in Maldives, such as the well-known Cinnamon Hakuraa Huraa Maldives, are perfectly placed to welcome football fans seeking both adventure and relaxation. This bold move is reshaping the Maldives into a luxury sports tourism hotspot—where fans don’t just watch the game, they live the dream in paradise.