A jewellery box worth a staggering $3.5 million was recently début at the annual Doha Jewellery & Watches Exhibition (DJWE). Officially named Flower of Eternity Jewellery Coffer, the box was crafted out of 18-karat gold and 925 silver, and is encrusted with white and yellow diamonds, white and pink sapphires, rubies, and lapis lazuli; and is certified by Guinness World Records as the world’s most expensive jewellery box. Doha is no stranger to the luxury market, with luxury amenities and villas in Doha, such as the exclusive Banana Island Resort Doha by Anantara, for example, setting a benchmark for consumers. Around 400 luxury brands from several countries were displayed at the expo, including, for the first time, the designs of Qatari designers. In addition, the exhibition featured a watch-making workshop by famed watchmakers, Objectif Horlogerie.
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