Zambia Tourism Targets 1.5 Million Arrivals in 2023 – Promising Signs of Recovery

Following the resumption of global travel and the reopening of borders after the COVID-19 pandemic, Zambia has seen an increase in tourists looking to experience this captivating country once more. 800,000 arrivals were recorded in 2022 and much more are expected this year; in fact, the Zambia Tourism Agency is hoping to welcome 1.5 million international visitors in 2023 which will provide the tourism industry with a significant boost.

This was highlighted on the Independent Observer news website on 15th March 2023 which went on to reveal that the country also participated at the recent ITB Berlin 2023; this would help draw many more tourists including those from Germany which is amongst the leading source markets for Zambia. This destination continues to be a popular choice for travellers with much to offer; for example, for those based at a Livingstone hotel, Victoria Falls which is the greatest sheet of falling water on the planet, can be easily accessed. Such properties include The Royal Livingstone Victoria Falls Zambia Hotel by Anantara where guests can experience the best of the country.